We teach funnels by building them in public.
Our company story is simple: we publish only what we can prove. That means rigorous experiments, transparent notes, and shipping weekly. The result is a living curriculum that evolves with markets, not opinions.
Live Impact Uptime
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Counting since May 12, 2021 09:00 UTC
Mission & Values
Mission: make funnel education practical, accessible, and verifiable. Every lesson is backed by a shipped test and a documented build log.
Experiments shipped
0
Students impacted
0
Bugs fixed
0
Revenue tested (USD)
0
Transparent Build Log
- 2026-02-02 — "Zero-friction lead magnet"
- Launched single-input squeeze page. A/B tested headline verbs. +3 experiments, 42 students, 1 bug fixed, $5,800 tested.
- 2026-01-24 — "One-email checkout"
- Replaced account step with magic-link. Lifted paid conversion by 4.2pp. +2 experiments, 18 students, $2,300 tested.
- 2026-01-11 — "Evergreen upsell controls"
- Shipped timed upsell with fair-delay. +4 experiments, 77 students, 2 bugs fixed, $9,100 tested.
- 2025-12-28 — "Mobile-first onboarding"
- Cut fields from 9 to 3. +1 experiment, 25 students, 3 bugs fixed, $1,200 tested.
- 2025-11-30 — "Offer finding sprint"
- Ran 5 micro-offers in 7 days. +5 experiments, 140 students, 4 bugs fixed, $15,400 tested.
- 2025-10-19 — "Email-to-DM bridge"
- Proved handoff playbook. +2 experiments, 31 students, 1 bug fixed, $3,100 tested.
Team Philosophy
- Decision velocity over certainty
- We bias to ship, measure, and iterate. We log misses as publicly as wins.
- One source of truth
- Curriculum updates only when a build log entry exists. No folklore.
- Respect compounding focus
- Fewer projects, deeper outcomes. Time is our scarcest fund.
- Teach what we practice
- Our courses mirror our production stack and daily constraints.
Our Story
Sales Funnel Courses started as a small internal playbook. Sharing snippets online revealed a gap: practical funnel education had drifted into theory. We went the other way—publishing our tests, notes, and templates in full. Today our students learn with a builder’s headset on, using methods that survived the field.